Newsletter Marketing for Farmers

WHEN: Tuesday, March 12th, 2024, 5:00 - 7:00 p.m.

WHERE: This workshop will be held VIRTUALLY via Google Meet. Meeting link will be sent to workshop attendees upon registration.

COST: Registration is FREE for this workshop.

Looking for an easy, affordable, and effective way to promote your farm and communicate to customers? Newsletters are a great vehicle to draw in new customers, and especially to keep existing ones updated and engaged with your farm business. This workshop is for any direct-to-consumer farmers who are looking for new pathways to market their farm business, and improve their customer relationships.  

Join Farmer Vannah Roddy of Encompass Farm and ASAP's Graphic Designer, Emory Brandon for a more in depth look at how to start a newsletter for your farm business, or how to improve an existing newsletter. 

This workshop will cover the following topics:

  1. Why start a newsletter for your farm business?
  2. Building your newsletter subscriber base | keeping customers engaged through your newsletter
  3. Increasing sales through your farm's newsletter
  4. Effective communication through newsletter content
  5. The importance of storytelling within farm newsletters
  6. Basic of newsletter design and format | successfully engaging your customers through newsletter aesthetics 

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